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River McTasney


Passionate About Inspiring Others

River comes from the small rural community of Paint Creek, TX.  River grew up working on the ranch and for other various farmers and ranchers in the area.  Upon graduating high school, River was accepted and attended Texas A&M University in College Station, TX.  While in college River realized he had a knack for motivating and inspiring others to reach for and realize their dreams.  

Directly after college River chose to get a job in HVAC field to gain experience and save up some money.  One year later, after meeting his goals, River quit his job and moved back to his hometown to start his trek toward his own goals and aspirations.  After some ups and downs, failures and successes, River found himself here, helping his mom and dad revitalize the outdoor recreation portion of their lives.  River also continues to ranch and farm.  He also has started and maintains a small apparel line called Riv's Ltd. (

For fun River enjoys some snow sports in the winter and some water sports in summer.  He also enjoys driving tractors and farming, even though it's one of his jobs, it's more for fun. From snowboarding and skiing, to eFoiling and wake surfing in the summer, to driving cotton strippers and tractors seasonly, you can be assured River doesn't get bored.  But River's favorite thing to do is hang out with friends, make new friends, and inspire as many people as he possibly can. 


River says he really likes helping his parents with this new venture because it gives him the opportunity to meet new people and learn more about what makes them happy. 


  • Lift Foils certified eFoil instructor.

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